Jason Lauritzen
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content marketing

A collection of 2 posts
Marketing is Broken: The Problem With Promo Codes
ecommerce

Marketing is Broken: The Problem With Promo Codes

The promo code is one of the most commonly-used forms of measuring marketing effectiveness, but it's not a silver bullet and has lots of issues.
06 Jun 2022 8 min read
Marketing is Broken: Sacred Cows
marketing

Marketing is Broken: Sacred Cows

Assumptions are made in marketing. Those assumptions morph into expectations and sacred cows, making marketers less creative and efficient.
26 May 2022 8 min read
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