Jason Lauritzen

Marketing is Broken: The Problem With Promo Codes

Marketing is Broken: The Problem With Promo Codes

The promo code is one of the most commonly-used forms of measuring marketing effectiveness, but it's not a silver bullet and has lots of issues.

Marketing is Broken: Sacred Cows

Marketing is Broken: Sacred Cows

Assumptions are made in marketing. Those assumptions morph into expectations and sacred cows, making marketers less creative and efficient.

Property, Economics and the Environment

Property, Economics and the Environment

A proper definition and understanding of the concept of private property is essential to discussing environmental issues.

Can Public Education Move Beyond Indoctrination?

Can Public Education Move Beyond Indoctrination?

The academic programs pushed out from the State to its public schools teach students empirical content, but don't cultivate one's reason.

A Response to "Rethinking Higher Education in America"

A Response to "Rethinking Higher Education in America"

Institutions of higher education are dealers in ideas. The methodological base they provide for their students becomes a lens for subject matter.

In Search of Liberalism

In Search of Liberalism

When one talks about liberalism, what do they mean? The classical definition is in direction position to its modern meaning.

Unbounce Upgrade: Send Variant IDs to Google Analytics

Unbounce Upgrade: Send Variant IDs to Google Analytics

Unbounce could be making you toss out winners and pick losers due to the way it reports on conversions. These GA-based fixes can be a big help.

Blue Blockers Compared and How to Make Your Own

Blue Blockers Compared and How to Make Your Own

Learn why you need blue blockers, who makes the best ones (plus, get discounts) and how to even make your own.

What You Need to Know About Blue Light and Health

What You Need to Know About Blue Light and Health

Light is a ubiquitous health variable that few understand and many dismiss.