ecommerce Marketing is Broken: The Problem With Promo Codes The promo code is one of the most commonly-used forms of measuring marketing effectiveness, but it's not a silver bullet and has lots of issues.
marketing Marketing is Broken: Sacred Cows Assumptions are made in marketing. Those assumptions morph into expectations and sacred cows, making marketers less creative and efficient.
economics Property, Economics and the Environment A proper definition and understanding of the concept of private property is essential to discussing environmental issues.
college Can Public Education Move Beyond Indoctrination? The academic programs pushed out from the State to its public schools teach students empirical content, but don't cultivate one's reason.
economics A Response to "Rethinking Higher Education in America" Institutions of higher education are dealers in ideas. The methodological base they provide for their students becomes a lens for subject matter.
economics In Search of Liberalism When one talks about liberalism, what do they mean? The classical definition is in direction position to its modern meaning.
A/B Testing Unbounce Upgrade: Send Variant IDs to Google Analytics Unbounce could be making you toss out winners and pick losers due to the way it reports on conversions. These GA-based fixes can be a big help.
blue blockers Blue Blockers Compared and How to Make Your Own Learn why you need blue blockers, who makes the best ones (plus, get discounts) and how to even make your own.
blue blockers What You Need to Know About Blue Light and Health Light is a ubiquitous health variable that few understand and many dismiss.
